The news is no longer a novelty; over £1 billion has been spent in the Premier League only in this transfer window. However, many other teams across Europe have spent heavily on new players. In total, 13 European clubs have broken their own transfer record. Ideally, that could mean that 13 clubs signed the best player in the history of their club this season. Nevertheless, it doesn’t work like that. The market has been inflated and so huge transfer fees do not mean that the signed players are going to be the best out there. In fact, some may feel the pressure and end up being a flop.
Schalke 04 signed a 19-year-old striker, Breel Embolo. The player is yet to be tested on a big stage. His performance in Euro 16 was average yet the German side had no problem breaking the bank for the young man. Borussia Moenchengladbach sold Granit Xhaka to Arsenal for a huge fee and that set them up to break their own record to make Christoph Kramer’s move permanent. Elsewhere in Italy, Ante Budimir joined Crotone for a club-record £850k. The same player was sold just four days later for £1.53m to Sampdoria. Staying in Italy, Torino signed former Roma, Inter and Fiorentina forward Adem Ljajic and even Pescara broke their club record twice by signing former Roma midfielder Valerio Verre and Cristiano Biraghi. Even in Spain, newly promoted Deportivo Alaves and Leganes signed Daniel Torres and Gabriel respectively. In France Angers broke their own record by signing Famara Diedhiou and finally of course, Juventus and Manchester United did the same by signing Gonzalo Higuain and Paul Pogba respectively.
This isn’t going to be an easy season at all. Small and big teams alike were forced to spend in order to improve the quality of their teams and this means that the risk is even higher for all teams. Surprisingly, Real Madrid did very little business this summer while teams like Juventus, Manchester City, Manchester United and Barcelona are under pressure to justify the money they spent but they surely improved their teams significantly. The Premier League title is definitely returning to Manchester this year, whether to the blue side or to the red one. Meanwhile Juventus and Barcelona will be hoping to replicate last season’s success domestically and go one step further in Europe. A big season awaits us, we’ve already seen glimpses of what is waiting for us and it is quite promising.